Bianca Landrau (born 16 August 1991) popularly known as BIA, is an American rapper, singer, songwriter, and model who debuted on the Oxygen reality television show Sisterhood of Hip Hop.
Bia is originally from Medford, Massachusetts and graduated from Medford High School. She is of Afro Puerto Rican and Italian descent. In an interview with Oxygen’s website, she spoke about wanting to become a rapper at a young age after attending studio sessions with rappers and helping them record. Bia attended college briefly, but after realizing it did not suit her, she dropped out and began bartending to pay for studio time. She moved to Los Angeles full-time in 2017.
She signed to Pharrell’s I Am Other record label, in partnership with RCA Records in 2014. Her first EP, Nice Girls Finish Last: Cuidado, was released in 2018. She is best recognized for featuring on the 2016 single “Safari” by J Balvin and “Best on Earth” by Russ in 2019. In early 2020, Bia signed a new record deal with Epic Records, releasing her second EP, For Certain, on December 11, 2020.
Bia was initially discovered by rapper Fam-Lay through YouTube and who later introduced her to Pharrell. Bia starred on the first two seasons of the Oxygen reality television show Sisterhood of Hip Hop. In 2014, she signed to the I Am Other music label as part of a collaboration with RCA Records and began working with T.I as well as singers Jennifer Hudson and Usher. Later that year, Bia released a mixtape entitled #CholaSeason. In an interview with radio station Hot 97’s morning show Ebro in the Morning in September 2015, she revealed that she would not return for season 3 of Sisterhood of Hip Hop.
In early 2020, Bia resigned with Sony under Epic Records and released two singles, “Free BIA (1st Day Out)” and “Cover Girl”. “Cover Girl” was serviced to Urban and Rhythmic radios on April 14. In September 2020, Bia released the single “Same Hands” featuring American rapper Lil Durk. Another single, “Skate”, was released in November 2020, alongside a music video. A reworked version of the song, entitled the “NHL Mix”, was later used as the theme song for the 2021 Stanley Cup playoffs. All songs are included on Bia’s second EP, titled For Certain, which was released on December 11, 2020 through Epic Records. A music video for the song “Whole Lotta Money” was released on April 8, 2021. Following viral success on the social media platform TikTok, the song was serviced to Rhythmic radio on May 18, 2021, becoming the fifth single from the EP. The song reached number three on the Bubbling Under Hot 100 chart. A remix featuring Nicki Minaj was released on July 9, 2021.
In an interview with Ladygunn, Bia revealed she’s working on an R&B project titled R&BIA
As of 2021 Bianca Landrau “BIA” is not married and is currently single.
Bianca Landrau’s “BIA” net worth as of 2021 is estimated at $1.1 million (net worth estimated in 2021).
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